Mereo

MAY 25, 2023

The issue becomes how your pricing model affects your sales team compensation plan. Also consider how bundling and packaging can impact price discounts and adjustments. Lastly, include a plan for exception processes for things such as end-of-life of your product or any sort of market change (remember COVID?).

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

MAY 18, 2023

Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired. Retention: Defined typically by revenue or customer numbers, but may also include rates by geography, industry or other market / product segment. Download the guide for the complete framework.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. The strategy varies between solution, market and customer, but is important to consider from the onset.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

MAY 26, 2021

Buyers are demanding the shift from B2B organizations as much as consumers are from B2C. The transition from perpetual licenses to a subscription model is challenging, fraught with peril and affects a number of solution management and marketing aspects, including updating and enabling sellers with: Value Proposition Messaging.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94