Mereo

MAY 25, 2023

Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Now it is time to take the final steps toward your ultimate pricing power. Pricing affects external AND internal behaviors. The issue becomes how your pricing model affects your sales team compensation plan.

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

MAY 18, 2023

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Mereo

MAY 26, 2021

The transition from perpetual licenses to a subscription model is challenging, fraught with peril and affects a number of solution management and marketing aspects, including updating and enabling sellers with: Value Proposition Messaging. Packaging and Pricing. Transform Packaging and Pricing. Deployment Options.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94