Mereo

MARCH 26, 2020

Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — you have nothing of which to serve your buyer. And over time, your buyers’ needs you first set out to alleviate change. A solution management strategy is the backbone of your organization’s sustainability.

Work Management 41

Work Management Marketing Management Lead Ranking Demand Generation Agencies 41

Mereo

MAY 26, 2021

Buyers are demanding the shift from B2B organizations as much as consumers are from B2C. According to Gartner , “By 2022, more than 80% of software providers will change their primary business model from traditional license and maintenance to subscription models, regardless of whether the software resides on premises or in the cloud.”.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. In many instances, sales forces and channel partners have been disinter-mediated, whereby direct contact with the buyer has been totally replaced with on-line interaction.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40