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Marketing Content That Sells

The Effective Marketer

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. You can follow any responses to this entry through the RSS 2.0 That reminds me of what I see when I visit most B2B companies’ websites.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.