The Effective Marketer
MAY 20, 2011
I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.
Heinz Marketing
DECEMBER 14, 2017
Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more. Invariably my work table is covered with notes, ideas, and research. This week I’m thrilled to feature Janet Rubio CMO at True Influence.
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Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. Marketing can analyze site statistics and use other research tools to develop a list of keywords, phrases and terms.
The Effective Marketer
AUGUST 30, 2010
You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. That reminds me of what I see when I visit most B2B companies’ websites. We have all been there. United States License.
The Effective Marketer
MARCH 17, 2010
Design #14 Email Sender: Bulldog Solutions Email Title: Roadmap to Demand Acceleration What I Like: This email was optimized for Outlook as you can see by the very top of it containing plain text. Left side bar with Xerox logo talks about another webinar, which could be confusing. United States License.
Vidyard
AUGUST 12, 2014
SunGard Empathizes With the IT Professional SunGard did an especially awesome job making their customer the star when they teamed up with Bulldog Solutions to create a Wes Anderson inspired, three-part video campaign for Christmas. Paychex uses this strategy well with their video on “what is phishing?”
ANNUITAS
AUGUST 19, 2010
Studies show that while many companies are adopting marketing automation, the need for lead management process is the key to getting true value from the solution. In a recent post on his Propelling Brands Blog , Adam Needles discussed B2B research conducted by Bulldog Solutions and Frost & Sullivan.
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