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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. In any event, I’ve listed both sites in the table. Yet there are so many more vendors I could add. How to choose? The general rule is pretty obvious: pick the vendors that people are most interested in.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

A true "system-assembled journey" would be built by examining the sequence of events for each customer and finding the most common paths to purchase. These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. The planning module was the original product.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction. This can be a bit noisy.