Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. But my real concern was the Other Demand Generation group.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Vidyard

AUGUST 2, 2016

While speaking with Brian Maschler, Chief Creative Officer at Bulldog Solutions, a leading full-service marketing agency for B2B brands, he noted: “Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences. There’s no Crystal Ball…But There IS Video Engagement Data.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

ANNUITAS

AUGUST 19, 2010

   Lead management goes beyond focusing on the top of the funnel i.e., demand generation. It addresses the entire buying cycle from response all the way through to close and even retention and customer service.   The research focused on 250 B2B organizations who have implemented a Marketing Automation Solution. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Again, thanks for the dialogue.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40