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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. But my real concern was the Other Demand Generation group.

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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

MongoDB is another great example of a modern B2B marketing team using video throughout the funnel to generate serious demand. With more than 1,000 assets that generate over 2 million viewing minutes per year, video has become one of their highest opportunity influencers. throughout the buying journey.

Eloqua 50
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Apples and Oranges

ANNUITAS

   Lead management goes beyond focusing on the top of the funnel i.e., demand generation. It addresses the entire buying cycle from response all the way through to close and even retention and customer service.   The research focused on 250 B2B organizations who have implemented a Marketing Automation Solution

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.