Anything Goes Marketing

JANUARY 27, 2008

Thanks Stefan Pollard over at ClickZ for mentioning that tip If your marketing database and your CRM data are synched, you may even be able to find out which words are used by customers vs. prospects and further segmenting the search terms to use for various campaigns. This does a few things. Hope the tips helped!

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Three key ones that we look at: profile match, engagement level, and buying cycle position. The first -- profile match -- is an assessment of how much you want to talk to that person based on who they are. The profile score includes factors such as job title, company size, industry, department, etc. Start dialing. The problem?

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40