Industrial Marketing Today

OCTOBER 1, 2011

Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. Marketing can analyze site statistics and use other research tools to develop a list of keywords, phrases and terms.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. That reminds me of what I see when I visit most B2B companies’ websites. We have all been there. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

ANNUITAS

AUGUST 19, 2010

Lead Management is a set of six separate yet integrated processes – data, lead planning, lead qualification, lead routing, lead nurturing and metrics – that allow you to manage and measure every step of the buying process or sales funnel.  

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40