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“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Janet has been leading marketing organizations for more than 30 years, including leadership positions at Dell, Bulldog Solutions, Engauge Marketing and more.

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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Vidyard.

Marketo 50
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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50
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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! Seems like there should be a correlation here.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.