Vidyard

AUGUST 2, 2016

And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. It’s an extremely flexible platform.”. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry?

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. Learn more about it here.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Customer Experience Matrix

MARCH 29, 2016

Sending messages distinguishes journey orchestration engines from “pure” Customer Data Platforms, which assemble data but don’t make decisions about customer treatments. By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services 120

ANNUITAS

AUGUST 19, 2010

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Using numerical, quantifiable scores to grade leads turns the art of marketing into a science and marketers who use this approach tell me numeric scoring is one of the biggest factors in raising marketing’s value to the sales organization. We use a web service for revealing the company name of the visitors on our website.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40