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How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

To celebrate this milestone, we took a step back to look at how these brands are using video to grow their business, and we’ve distilled all that awesomeness down into three key takeaways that we uncovered: 1. From Inspiration to Education: Choose Your Content Wisely. There’s no Crystal Ball…But There IS Video Engagement Data.

Eloqua 50
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Apples and Oranges

ANNUITAS

   Lead management goes beyond focusing on the top of the funnel i.e., demand generation. It addresses the entire buying cycle from response all the way through to close and even retention and customer service.   The research focused on 250 B2B organizations who have implemented a Marketing Automation Solution

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B2B Lead Management Market Heats Up

Online Marketing Institute

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution.