Marketing Craftmanship

JANUARY 8, 2021

Here’s how marketing leaders can begin to establish a new way of working together with the sales team, and in the process, improve their company’s performance, as well as their professional stature and job tenure: • Make yourself part of the sales team. Build trust and partnership in small, meaningful ways.

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Marketing Craftmanship

JULY 1, 2013

Creating any Thought Leadership content before fully addressing these two questions is akin to building a large sailboat in your basement. It may be a beautiful work of art, but you will never sail it around the lake. It’s important to note that Thought Leadership should not be limited to pushing one’s own viewpoint.

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Marketing Craftmanship

DECEMBER 29, 2014

This strategy has worked quite well for us in the past and we see no reason to alter it.”. What I wanted was to have an interesting, diverse life filled with lots of learning—and especially meaningful work and meaningful relationships. We also will use activism when necessary to try to unlock the value of our investments.

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