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| | FUNNEL FOCUS
JULY 12, 2010 Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook
With SiriusDecisions predicting that 75% of all leads will originate from the Web by 2015, technology that supports marketing performance and accountability is a necessity—specifically, marketing automation. What we learned last year when we worked with DemandGen Report to interview marketing executives who had implemented marketing automation is, in part, the impetus for the creation of this guidebook. Over 79% of the executives interviewed “said they would better prepare their organization by building proper processes and content offers to feed the automation system.”.
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| | DELICIOUS B2BMARKETING
JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
| || | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 13, 2009 How Demand Generation Systems Handle Company Data: Diving into the Details
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. But it just doesn’t work that way. Of course, this means you have to know what those details are, which in turn requires still more preliminary work. Of course, doing more work now isn't easy, since you probably don't have a lot of free time. Yesterday the final answer trickled in.
| | IT'S ALL ABOUT REVENUE
APRIL 8, 2011 Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. You came out of seemingly nowhere to become one of the most listened-to voices in CRM, marketing automation, and now Revenue Performance Management. It’s definitely a fun space to be working in. by Joe Chernov | Tweet this. Here’s what she had to say. Share email.
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FUNNEL FOCUS Marketing Automation + CRM = Higher Customer Acquisition
| WEDNESDAY, JULY 28, 2010
Several of our latest enhancements to Manticore
Technology VII involve improvements to the way the system interacts with Salesforce.com. few of the challenges that are answered by integrating marketing automation and CRM include: Improved lead
scoring is a powerful tool for ensuring that your salespeople are not chasing prospects who aren’t yet ready for sales conversations. Tracking the disposition of marketing leads
from start to finish has been a leading
challenge that kept marketers from proving impact to revenues. MORE >>
FUNNEL FOCUS Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
| WEDNESDAY, MAY 11, 2011
nurturing is a critical part of many organizations' sales processes. In the Lead
Nurturing Cookbook , we offer a recipe for building
nurturing processes marketers can implement using their marketing automation platform. Brian Hansford, Founder and CEO of Zephyr 47 , an agency that specializes in helping organizations implement and improve their lead management
processes , participated as an “Guest Chef” on this recipe offering marketers advice on how to successfully execute a long-term lead
nurturing program. MORE >>
FEARLESS COMPETITOR Can Find New Customers help my business?
| TUESDAY, JUNE 21, 2011
Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead
generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead
nurturing campaigns not working
? Are they chasing too many poorly qualified sales leads
? Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management
software (Eloqua, Marketo, Silverpop, Manticore
, etc.) Can we help YOUR business? Let’s find out. MORE >>
MARKETING INTERACTIONS Webinar Q&A: Content is Marketing Currency
| SUNDAY, JUNE 6, 2010
can say fantastic things about Genius.com, Manticore
Technology, Marketo, Eloqua, Silverpop, Neolane and even smaller players like LeadLife and Genoo - to mention a few. Selecting the right MA solution for your company depends on a few things: The process you've designed for lead management
. The quality of your lead
database. don't work
with HR or a buying staffer either. work
with marketing and sales executives, company owners, and product marketing teams. Q: how would you build
up traffic from zero even if you have engaging content? MORE >>
DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up
| FRIDAY, JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management
Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead
generation and management
solutions. Most recently, Marketo just announced their lead management
solution. I know Suresh Vittal includes lead management
as a component of his enterprise marketing platform. Lead
farming? MORE >>
- Top 37 B2B Marketing Posts and Hot Topics August 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
- Getting Closer to My Usability Ratings CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009
- Demand Generation Usability Scores - Part 1 CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2009
- Demand Generation Usability Scores - Part 2 CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 3, 2009
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