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| | FUNNEL FOCUS
JULY 12, 2010 [Build, Lead Management] Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook
With SiriusDecisions predicting that 75% of all leads will originate from the Web by 2015, technology that supports marketing performance and accountability is a necessity—specifically, marketing automation. What we learned last year when we worked with DemandGen Report to interview marketing executives who had implemented marketing automation is, in part, the impetus for the creation of this guidebook. Over 79% of the executives interviewed “said they would better prepare their organization by building proper processes and content offers to feed the automation system.”.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Build, Lead Management] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
JUNE 21, 2011 | FEARLESS COMPETITOR
[Build, Lead Management] Can Find New Customers help my business?
MAY 11, 2011 | FUNNEL FOCUS
[Build, Lead Management] Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
APRIL 18, 2011 | MARKETING TO BUSINESS EXECUTIVES BLOG
[Build, Lead Management] Top Two Areas of Struggle in Marketing Automation Implementation
APRIL 8, 2011 | IT'S ALL ABOUT REVENUE
[Build, Lead Management] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
NOVEMBER 2, 2010 | FUNNEL FOCUS
[Build, Lead Management] Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively
SEPTEMBER 8, 2010 | B2B MARKETING ZONE POSTS
[Build, Lead Management] Top 37 B2B Marketing Posts and Hot Topics August 2010
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| | MARKETING TO BUSINESS EXECUTIVES BLOG
APRIL 18, 2011 [Build, Lead Management] Top Two Areas of Struggle in Marketing Automation Implementation
Four out of the five suppliers reporting to date say their less successful customers come up short in: Lead management processes. The work with sales on lead management processes takes time to build understanding and explore needs and viewpoints. Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. No one is happy.
| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 13, 2009 [Build, Lead Management] How Demand Generation Systems Handle Company Data: Diving into the Details
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. But it just doesn’t work that way. Of course, this means you have to know what those details are, which in turn requires still more preliminary work. Of course, doing more work now isn't easy, since you probably don't have a lot of free time. Yesterday the final answer trickled in.
| | FUNNEL FOCUS
NOVEMBER 2, 2010 [Build, Lead Management] Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively
To gain some insight on how organizations can get the most out of their solutions, I asked Manticore partner Zephyr 47’s Brian Hansford to answer 6 questions about how to plan for and use marketing automation effectively. What are some important steps necessary for building a solid marketing process? Demand generation without collaboration with the sales team will lead to failure.
| | IT'S ALL ABOUT REVENUE
APRIL 8, 2011 [Build, Lead Management] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. You came out of seemingly nowhere to become one of the most listened-to voices in CRM, marketing automation, and now Revenue Performance Management. It’s definitely a fun space to be working in. by Joe Chernov | Tweet this. Here’s what she had to say. Share email.
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DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009 [Build, Lead Management] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. Lead farming? MORE >>
FUNNEL FOCUS | WEDNESDAY, JULY 28, 2010 [Build, Lead Management] Marketing Automation + CRM = Higher Customer Acquisition
Several of our latest enhancements to Manticore Technology VII involve improvements to the way the system interacts with Salesforce.com. few of the challenges that are answered by integrating marketing automation and CRM include: Improved lead disposition. Lead scoring is a powerful tool for ensuring that your salespeople are not chasing prospects who aren’t yet ready for sales conversations. Tracking the disposition of marketing leads from start to finish has been a leading challenge that kept marketers from proving impact to revenues. MORE >>
FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011 [Build, Lead Management] Can Find New Customers help my business?
B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Are they chasing too many poorly qualified sales leads ? Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) Can we help YOUR business? Let’s find out. MORE >>
FUNNEL FOCUS | WEDNESDAY, MAY 11, 2011 [Build, Lead Management] Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
Therefore, lead nurturing is a critical part of many organizations' sales processes. In the Lead Nurturing Cookbook , we offer a recipe for building long-term lead nurturing processes marketers can implement using their marketing automation platform. Brian Hansford, Founder and CEO of Zephyr 47 , an agency that specializes in helping organizations implement and improve their lead management processes , participated as an “Guest Chef” on this recipe offering marketers advice on how to successfully execute a long-term lead nurturing program. MORE >>
MARKETING INTERACTIONS | SUNDAY, JUNE 6, 2010 [Build, Lead Management] Webinar Q&A: Content is Marketing Currency
can say fantastic things about Genius.com, Manticore Technology, Marketo, Eloqua, Silverpop, Neolane and even smaller players like LeadLife and Genoo - to mention a few. Selecting the right MA solution for your company depends on a few things: The process you've designed for lead management. The quality of your lead database. don't work with HR or a buying staffer either. work with marketing and sales executives, company owners, and product marketing teams. Q: how would you build up traffic from zero even if you have engaging content? MORE >>
- [Build, Lead Management] Top 37 B2B Marketing Posts and Hot Topics August 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
- [Build, Lead Management] Getting Closer to My Usability Ratings CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009
- [Build, Lead Management] Demand Generation Usability Scores - Part 1 CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2009
- [Build, Lead Management] Demand Generation Usability Scores - Part 2 CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 3, 2009
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