| || |
|Page 1 of 1 || Previous | Next |
| | MARKETING TO BUSINESS EXECUTIVES BLOG
APRIL 18, 2011 [Build, Lead Management] Top Two Areas of Struggle in Marketing Automation Implementation
Four out of the five suppliers reporting to date say their less successful customers come up short in: Lead management processes. The work with sales on lead management processes takes time to build understanding and explore needs and viewpoints. Suppliers reporting were: Aprimo , Eloqua , Marketo , Manticore , and Silverpop. No one is happy.
| | IT'S ALL ABOUT REVENUE
APRIL 8, 2011 [Build, Lead Management] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. It’s with this post in mind that we invited Lauren to be interviewed on our blog. You came out of seemingly nowhere to become one of the most listened-to voices in CRM, marketing automation, and now Revenue Performance Management. by Joe Chernov | Tweet this. Facebook.
JUNE 21, 2011 | FEARLESS COMPETITOR
[Build, Lead Management] Can Find New Customers help my business?
APRIL 18, 2011 | MARKETING TO BUSINESS EXECUTIVES BLOG
[Build, Lead Management] Top Two Areas of Struggle in Marketing Automation Implementation
APRIL 8, 2011 | IT'S ALL ABOUT REVENUE
[Build, Lead Management] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
SEPTEMBER 8, 2010 | B2B MARKETING ZONE POSTS
[Build, Lead Management] Top 37 B2B Marketing Posts and Hot Topics August 2010
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Build, Lead Management] B2B Lead Management Market Heats Up
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Build, Lead Management] Demandbase: A New Twist In The Lead Management Automation Market
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Build, Lead Management] B2B Lead Management Market Heats Up
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Build, Lead Management] Demandbase: A New Twist In The Lead Management Automation Market
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
| | FEARLESS COMPETITOR
JUNE 21, 2011 [Build, Lead Management] Can Find New Customers help my business?
B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Are they chasing too many poorly qualified sales leads ? Can we help YOUR business?
| | CUSTOMER EXPERIENCE MATRIX
MARCH 3, 2009 [Build, Lead Management] Demand Generation Usability Scores - Part 2
Build a campaign as a list of stages. Users can build a simple campaign by defining a linear sequence of stages. As discussed in last Friday's post , I see this is one of two truly key features for making simple campaigns easy to build. Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2009 [Build, Lead Management] Demand Generation Usability Scores - Part 1
Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. In working through the checklist items themselves, I quickly realized that some items apply to usability for both simple and complex campaigns. In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup. Trigger lead scoring outside a campaign step. But I quickly ran into a problem. Okay then. MORE >>
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 26, 2009 [Build, Lead Management] Getting Closer to My Usability Ratings
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To be wholly accurate, some of them do permit limited branching within each step. You must also consider how a system moves leads from one campaign to another. The complexity-oriented vendors do this with flow logic that explicitly routes leads among campaigns. MORE >>
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009 [Build, Lead Management] How Demand Generation Systems Handle Company Data: Diving into the Details
In theory, this would imply that company data is stored once and applied to all the associated individuals, and that the demand generation system could aggregate data by company, use that data to calculate company-level lead scores, and change which company an individual is linked to. But it just doesn’t work that way. The good news here is you’ll need to lay out those programs anyway once you start using the system, so this is just a matter of time-shifting the work rather than adding it. The other especially knotty question is the one about company-level lead scores. MORE >>
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010 [Build, Lead Management] Top 37 B2B Marketing Posts and Hot Topics August 2010
Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. In both these scenarios, emails emerge as the most popular lead nurturing channel. Here’s how it works. Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?” Personas. MORE >>