Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Build a campaign as a list of stages. Users can build a simple campaign by defining a linear sequence of stages. Users can build a simple campaign by defining a linear sequence of stages.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. So the distinction between campaign design and lead routing doesn't really apply.)

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. My original approach in the Guide had simply been to ask vendors whether they had a separate company table in their system. But it just doesn’t work that way. But what if all three vendors fail on one detail or another?

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. For better or worse, I've taken my usability scoring project as far as I can.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120