Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Sales Engine

SEPTEMBER 13, 2017

These consulting services can double or triple the cost of the original purchase price. If you choose to go this route, be sure to set aside significant budget to cover these incremental costs. If not, find out how much training will cost up front so you can set aside the appropriate funds from your budget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Budget Demand Generation Demand 120

Sales Engine

JUNE 20, 2017

For example, a prospect who downloads a white paper, visits your website ten times, and perfectly maps to your ideal prospect profile does not necessarily hate his current vendor or have an approved budget to switch vendors. All you need is your average win size (your sales price) and your conversion rates.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Sales Engine

MAY 17, 2016

For example, a prospect who downloads a white paper, visits your website 10 times, and perfectly maps to your ideal prospect profile does is necessarily disgruntled with his current vendor or has an approved budget to switch vendors. All you need is your average win size (your sales price) and your conversion rates.

Lead Ranking 136

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 136

Sales Engine

JUNE 23, 2016

When you look through the lens of the individual customer, you can make much better budget decisions. All you need is your average win size (your sales price) and your conversion rates. When digging into the sales metrics, you find that you’ve got a 25 percent win rate for opportunities.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Sales Engine

NOVEMBER 3, 2017

Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door. They go online to do their own research, compare prices and features, and make purchases. Today’s B2B Sales Cycle This B2B dynamic has changed, however.

Branding 149

Branding Brand Identity Budget Programs Marketing Automation Services 149

Sales Engine

MARCH 13, 2017

Marketing budgets spent on bold logos, memorable slogans, pricey sponsorships and colorful presentation were all devised for a simple overarching purpose: to get Sales in the door. They go online to do their own research, compare prices and features, and make purchases. Today’s B2B Sales Cycle This B2B dynamic has changed, however.

Branding 120

Branding Brand Identity Budget Programs Marketing Automation Services 120