Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics
Tiecas
MARCH 21, 2024
Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis.
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