ViewPoint

SEPTEMBER 29, 2016

You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. Traditional Database Marketing Cleanups Miss the Mark – And The Potential. Now, that's greatly improved marketing ROI!

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Biznology

NOVEMBER 27, 2013

In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Hinge Marketing

MARCH 1, 2016

By the late 1990s, marketing began to join in the technology conversation, if only tangentially. According to an article in Forbes , today’s CMOs are expected to oversee more of the IT budget than CIOs next year. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Biznology

AUGUST 3, 2020

Modern tools like DreamData.io End user sampling. Also, budget for the expense of surveying, and be careful not to annoy any given customer with too many survey requests. . This can work pretty well for long-term, multi-tactic programs, like loyalty programs. Here’s the ultimate end-user sampling technique.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197