Online Marketing Institute

DECEMBER 6, 2011

Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers. Every social media channel is seeing increased adoption, often by 15-20%: YouTube: 47% increase. Content marketers are becoming more effective. Webinars/webcasts: 25% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Zoominfo

JULY 11, 2018

B2B Content Marketing Priorities and Plans. 54% of marketers say growing traffic to the company website is a top inbound marketing priority in the next 12 months ( source ). 42% of marketers say proving the ROI of marketing activities is a top inbound marketing priority in the next 12 months ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JULY 21, 2019

Priorities and Plans 54% of marketers say growing traffic to the company website is a top inbound marketing priority in the next 12 months ( source ). 42% of marketers say proving the ROI of marketing activities is a top inbound marketing priority in the next 12 months ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. marketers have obtained at least one new customer through LinkedIn. Two-thirds planned to increase digital marketing spending.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. marketers have obtained at least one new customer through LinkedIn. Two-thirds planned to increase digital marketing spending.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100