Online Marketing Institute

DECEMBER 6, 2011

Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Marketers are using social media more frequently. Webinars/webcasts: 25% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Zoominfo

JULY 21, 2019

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. marketers have obtained at least one new customer through LinkedIn. B2B Social Media Marketing Stats and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. marketers have obtained at least one new customer through LinkedIn. B2B Social Media Marketing Stats and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100