B2B Marketing Analytics

AUGUST 2, 2020

Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. While all such touches have a varying degree of influence on the deals, they all come at a cost from the limited marketing budget.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Leadspace

JANUARY 4, 2017

Real-time content/offer management. These will sophisticate and be their own category in the not-too-distant future, but for now, the market isn’t even doing the basic blocking and tackling when it comes time to letting the data be captured and reacted to in real time along simple, but effective, programs and methodologies.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

markempa

DECEMBER 12, 2016

To keep valuable field salespeople productive, many of the more innovative sales and marketing departments build “sales development” teams including Oracle, Marketo, HubSpot, HP, and Salesforce.com. How Empathy Will Grow Your Sales and Marketing Pipeline. Read about Rapid Growth Marketing: From 0 to 500,000 Users.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . Wednesday kicked off with a session from Marketo’s Robin Bordoli, VP of Partner Ecosystems and Strategy Alliances, and LUMA Partners’ Brian Anderson, discussing the complex marketing technology landscape. Salesforce.com'

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One way we do so is by sending to our database meaningful, personalized invitations, timely reminders and gentle nudges to potential no-shows, to attract more attendees.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Primarily marketing and marketing management, some sales. Lead Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Allocadia

APRIL 3, 2019

Banks, Telcos and insurance firms are adding digital interactive and personalized videos from Pitney Bowes to explain physical paper statements and policies to their customers. Twitter, Zillow and inMobi and other social platforms use their location intelligence technology to identify consumer trends and capitalize on emerging markets.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52