Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
Adobe Experience Cloud Blog
AUGUST 31, 2011
by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One way we do so is by sending to our database meaningful, personalized invitations, timely reminders and gentle nudges to potential no-shows, to attract more attendees.
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