Budget Management Multi-Touch Attribution Salesforce.com Transparency 
Allocadia
APRIL 3, 2019
Prior to 2014, Pitney Bowes operated as three separate business divisions, each with its own financial systems and marketing teams. As a result, the company as a whole lacked a centralized view of its marketing spend and results. The marketing leads in turn encouraged their teams to use Allocadia.
Full Circle Insights
JANUARY 24, 2023
This means B2B marketers can compare ABM funnel metrics from one period of time to another, identify trends and optimize their marketing spend. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities.
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