Budget Management Marketo Research White Paper 
Full Circle Insights
SEPTEMBER 12, 2022
After all, all companies have the goal of bettering their marketing and sales strategies to increase revenue. According to research from the ABM Leadership Alliance and ITSMA , 76% of marketers saw higher ROI with ABM than any other marketing strategy. Better alignment between marketing and sales teams.
Kapost
MARCH 27, 2017
The latest report by Marketo reveals that 65% of marketers publish content at least once a month. According to Gartner’s CMO Spend Study , marketing spend is on the rise for the third consecutive year. Only 32% of respondents have a documented content marketing strategy ( CMI ). Customization is Key.
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Engagio
OCTOBER 1, 2019
In the 13 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Yet, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2020 and beyond. Focus on quality not quantity.
Albacross
APRIL 24, 2019
But once you get to know them better, they might also tell you that they’re having issues with justifying their marketing spend to the CFO, which makes it hard for them to embark on new campaigns and initiatives. So, his primary goal is getting those leads in - there’s no doubt about that. Hoot Suite.
SnapApp
JANUARY 11, 2018
You’re not making effective use of your marketing spend if you don’t look for ways to make engagement a driving force behind your marketing strategies. . . What Is Engagement Marketing? . To understand what engagement marketing is, it might be easier to first grasp what it isn’t. . Here’s the hard data: .
Full Circle Insights
MAY 20, 2022
They want to control the process, which often means doing their own research. For example, maybe a senior manager attended a conference on risk management compliance and asked someone on their team to do research on risk management compliance software. White Papers. Case Studies. Infographics.
Full Circle Insights
SEPTEMBER 8, 2021
But it’s also true that the pandemic has dragged on longer than people expected, especially factoring in the initial surge of optimism around vaccine distribution, and it’s important to recognize the role events play in marketing budgets, particularly in the B2B space. Marketing — and Measurement — Remain Essential.
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