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Sales Pipeline Radio, Episode 336: Q & A with Domenic Colasante

Heinz Marketing

And I think that’s part of what puts us in this moment right now, where we’ve been innovating as marketers for 10 years on so many pieces of marketing, but we’ve not really innovated on the organization, innovated on the humans, the talent, the people that do the work every day. Domenic: Yeah.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Only 10% of the marketers out there are even doing this as common practice right now, and we should see a lot more adoption this year.

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Hosting Tribunal) Food blogs lead in popularity, with 42.8% BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. SmartInsights) Leading marketers are 1.6

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Automation. Marketing Automation. Business Goal.

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Revenue Marketing Insights from 80 Marketing Leaders

Adobe Experience Cloud Blog

Here’s what marketing leaders find most challenging about revenue marketing and tracking ROI: Lead Quantity vs. Quality. Sales teams demand more leads but often complain they’re not the right ones. We know that not all leads are equal, and the challenge is measuring quality, as well as quantity. Sales Loves Events.

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Social Media - Invest in relationships for the long run

Ambal's Amusings

We asked David Alston " What are key social media marketing trends for 2010? What actions should marketers take in 2010? " David Alston leads the Marketing and Community teams at Radian6 , a social media monitoring, measurement and engagement platform used by PR, marketing and customer support specialists.