Marketing Insider Group
FEBRUARY 5, 2024
Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Syndacast) Only 6.9% of email subject lines analyzed included emojis.
The ROI Guy
MAY 4, 2006
Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] 1] This is the greatest year-on-year increase in spending in five years. How is IT spending changing for small and medium enterprises?
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Engagio
OCTOBER 13, 2020
That’s why marketers need to address the needs of both accounts and people, taking into account the multiple dimensions of a deal including persona, account, behavioral history, intent, journey stage, and more. No marketing channel alone is effective enough to get your message through. What Happens if Marketing Fails to Shift?
Engagio
OCTOBER 1, 2019
No marketing channel alone is effective enough to get your message through. response rate, while account-based advertising has its own limitations: Average CTR of display ads is 0.1%. B2B match rates can be as low as 20%. – Forrester Consulting. Better results from marketing spend with better targeting.
Hubspot
AUGUST 27, 2012
1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester ) Tweet This Stat! 5) 84% of B2B marketers use social media in some form.
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