3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
Adobe Experience Cloud Blog
SEPTEMBER 21, 2016
Author: Tanya Chu What does it mean to be a data-driven marketer? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. How do you even get started? First, let’s talk about data. Understand Your Buyer’s Journey.
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