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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year B2B organisations, however, are still slow to realise what the metaverse could do for their business. For instance, you can sponsor virtual events or advertise on virtual billboards—next to spots where crowds gather.

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How the metaverse will transform the future of B2B marketing

Tomorrow People

According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. Source: Forrester ) Tweet This Stat! 4) 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. 7) Currently, marketers allocate 7.6%

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

The second chapter of our blog series on digital advertising trends covers the biggest challenges in martech – and how marketers can strategically tackle them. See the first chapter of our series on the future of digital marketing and stay tuned for the next chapter, coming soon. Assessing the Challenges. Data ownership.