Budget Management Emarketing Forrester Rules 
ViewPoint
MARCH 6, 2012
She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. only two years ago) for every $1 in marketing spend. Champion Content Marketing. Get Customers.
QuanticMind
NOVEMBER 28, 2016
With buyer journeys becoming more consumer-centric, market forces are pushing brands to deliver higher-quality, more-relevant, and more-cohesive advertising experiences. Forrester Research suggests that “most search marketers track an array of metrics. ” 1 How can marketing leaders stay on top of all this change?
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