How much money should B2B startups be spending on marketing?
Sage Marketing
MARCH 24, 2019
And of course, my all-time favorite, “Lower spend.”. Marketing starts with goals. PPC, SEO, tradeshows, webinars, PR, and content are some fundamental elements of a successful comprehensive marketing approach, but they are just tools. In order to use your budget wisely, you need to start with goals and KPIs.
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