Prophets of Profit 2019: ABM Experts Predict the Future
Engagio
JANUARY 7, 2019
Katie Martell , B2B Marketing Speaker and Consultant. The ABM train has left “new shiny object” station and is currently right in the middle of “broad adoption depot” as B2B firms come to realize they can’t create sufficient demand without it. Peter Isaacson , CMO, Demandbase. In an account-based world, that’s not enough.
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