ViewPoint

MARCH 6, 2012

only two years ago) for every $1 in marketing spend. Here’s a case study of the technologies that F5 tapped into as it got its sales and marketing teams on the same page. In the process it increased conversion rates by 136%. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Marketing Insider Group

FEBRUARY 5, 2024

Slideshare) 80% of marketers using audience segmentation report a rise in sales. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates. Startups Magazine) Over 90% of brands utilize social media for marketing. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SnapApp

DECEMBER 4, 2017

The same study reports that SEM is widely considered to be effective (54%), which is more than can be said for banner ads (27%) and offline promotion (24%) — it could be time to cut the budget for your antiquated banners and magazines, and go all-in on PPC. Mobile will account for 72% of US digital ad spend by 2019.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

Still don’t think social media is important for marketing your business? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100