Industrial Marketing Today
OCTOBER 2, 2010
And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. However, there’s no denying the low cost of email marketing.
Hubspot
AUGUST 27, 2012
17) In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! See a breakdown by industry here. Tweet This Stat!
B2B Marketing Zone Posts
JULY 7, 2010
5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# In this post we’ll focus on optimizing response rates. You could hear the proverbial pin drop in the room after he said it. Seems doubtful. We need one, too.
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