Anything Goes Marketing

OCTOBER 8, 2006

The campaign had a 60% response rate and most of it came from email because supposedly they "were short, concise and punchy" (according to Revivio). They used a combination of in-house and purchased lists. Tags: btobonline , revivio , integrated marketing , b2b marketing , btob marketing.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Hubspot

AUGUST 27, 2012

13) A high-impact recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase than a low-impact recommendation. Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! 12) 80% of mobile internet users would prefer ads relevant to them locally.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# In this post we’ll focus on optimizing response rates. You could hear the proverbial pin drop in the room after he said it. Seems doubtful. We need one, too.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40