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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. Understanding this can help you pinpoint your marketing investments and generate better than average results.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via B2B Marketing Insider. Report: Data, content drive email marketing. Via BtoB Magazine.

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Good Reads for B2B Marketing - Respect Your Competition

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Email Marketers Focus on Targeting Content. Marketing + technology = competitive advantage.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketing Land. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now. Via eMarketer.

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Good Reads for B2B Sales - Five Greatest Sales Effectiveness Inhibitors

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Marketing reports an increase in the number of sales ready leads, but sales reports they have no good leads. This was the situation shared by Christine Nurnberger, VP of Marketing at SunGard Availability Services. Via BtoB Magazine.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A.

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