KoMarketing Associates
JUNE 29, 2016
And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Salesforce.com. From the group introduction: Salesforce.com. B2B Sales, Marketing, Social Media & Lead Generation. BtoB Marketing.
ViewPoint
DECEMBER 17, 2013
Technology usage “intensity” score, by product (HG Data). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Tech purchase likelihood scores from Harte-Hanks, built from internal models and appended to enhance the profile of each account. Company SWOT analysis (OneSource).
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Customer Experience Matrix
OCTOBER 15, 2013
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. One final survey reinforces this point.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. ” Marketing & Sales Alignment Via Shared Lead Definition. Today's PowerViews guest is Christopher Hosford.
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. He comments, “Salesforce.com is a good example. That is, continuing to add features: social features, lead generation features and analytics. ” Marketing & Sales Alignment Via Shared Lead Definition. Today's PowerViews guest is Christopher Hosford.
Marketing Insider Group
JANUARY 24, 2013
To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.
Paul Gillin
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.
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