article thumbnail

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: The Inbound Marketers group is run by a team of HubSpot members providing guidance on tactics, tips, and best practices around all facets of inbound marketing. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141
article thumbnail

Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Rick Short , Indium’s director of marketing, in an interview by HubSpot , explained why blogging is so important to his company. “My For more, visit Indium’s blogs and their YouTube channel. My goal was, and remains, to own the space as the “thought leader&# for a wide variety of pertinent topics, technologies, etc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secrets to Stellar Marketing Automation

Hubspot

“Companies rarely have enough of the right content to make marketing automation work,” Jeff Ernst, a principal analyst with Forrester Research , recently told BtoB, the magazine for marketing strategists. Connect with HubSpot : But first, ask yourself, what content are you automating, exactly?

article thumbnail

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”