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Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g., Why is online reputation management so important?

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. The key is to optimize the relevance and value of the incentive offered while minimizing friction (your target audience’s concerns about subscribing). by BtoB Magazine. Facebook and Twitter are the social tools most commonly integrated with email campaigns.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Social Media Affecting BtoB Buying Behavior by The Proactive Report. and how to leverage Flickr through blogs, articles, Facebook and other tools.