Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Share your thoughts by leaving a comment. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. Alinean recognized by BtoB Magazine’s as one of To. The Forgotten Sales Profess.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. IDC: Economic Buyers, Digital Overload and Sales E.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

DECEMBER 14, 2005

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. B2B marketers can use relevant content effectively for inbound marketing, outbound demand generation and to reduce the cost of sales.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JULY 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. IDC: Economic Buyers, Digital Overload and Sales E. The Forgotten Sales Profess.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40