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Consultants Collective Profile: Ruth Stevens

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

Ideal Customer Profiles 104
Ideal Customer Profiles Consulting Profiling BtoB 104
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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

JULY 31, 2009

I am still advising a numeric scheme, not because it indicates which leads are ready for sales but which would benefit from additional nurturing/education and which may simply be worth filing away. BtoB magazine and the Sales Lead Management Association reported last week that 45.4%

Lead Ranking 40
Lead Ranking Lead Scoring Enterprise Management Work Management 40
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