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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He writes, "I dont have to spend my day with my head buried in Salesforce.com. " Here is his original concept.

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B2B Lead Generation Blog: Give Lead Generation Some Respect

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. How many leads have turned into customers? What are the names of prospects who became customers? Neither Salesforce.com nor Sugar CRM are.

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B2B Lead Generation Blog: Podcast: How Trigger Events improve Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market