Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. It paid off, big time!

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

The Point

JULY 19, 2010

Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” 2) where the audience already has a familiarity with your company and product — for example, in marketing to customers, or partners, or to existing prospects, perhaps as part of a structured lead nurturing program.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Online Marketing Institute

JULY 31, 2009

This score can vary by product line or geography or other company-specific factors, so they don’t assume that one size fits all. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us It's how interested the lead is in talking to your company.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40