BtoB Case Studies Sales Cycle SMB 
The ROI Guy
DECEMBER 9, 2010
Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research. Let the Good Times Roll?
The ROI Guy
JANUARY 25, 2011
Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
MAY 6, 2010
Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
JANUARY 17, 2011
Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner. Gartner CIO Study Highlights Need for Outcome-Base.
The ROI Guy
OCTOBER 22, 2010
Although some channels are more effective than others, the survey results and advice from Harte-Hanks reveals that connecting through all of these channels are required, although allocations should be adjusted to reflect the effectiveness early in the sales cycle. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
JANUARY 10, 2011
When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
FEBRUARY 4, 2009
Never has cost-analysis been so critical for technology users to justify spending and for technology providers to prove the business case in order to assure that the proposed solutions are a priority and make the budget cut. Bullet-proof business cases need to be made for any money to change hands. Latest Research.
Expert insights. Personalized for you.
40 
Let's personalize your content