BtoB Buyer Need Buying Cycle Website Personalization 
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Is this digital spending allocation aligning with buyer needs? We call this the “Internet fueled buying cycle.&# Content is King? The End of Sales as we Know It?
The ROI Guy
JANUARY 17, 2011
These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.
The ROI Guy
SEPTEMBER 28, 2010
The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue".
Expert insights. Personalized for you.
40 
Let's personalize your content