Industrial Marketing Today

JANUARY 14, 2011

In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing. For industrial marketers ROI is typically measured in terms of quantity of high-quality sales leads generated, increase in sales and revenues. Chapman (Authors of Content Rules ).

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

markempa

MAY 23, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

MARCH 2, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Close the loop with your sales team regularly.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

B2B Marketing Zone Posts

JULY 7, 2010

How could emphasizing leads not improve the relationship? 5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40