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Remove BtoB Remove Business Blogging Remove Case Studies Remove Forrester
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category.

Webinar Metrics 60
Webinar Metrics Marketing & Strategy Marketing Strategy Product 60
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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# &# If you’re a business to business marketer, you ought to check it out. Business Blogging – Do You Have What It Takes? Seems doubtful.

Social Media 40
Social Media Inbound Marketing Enterprise Management Social Marketing 40
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