Broadcasting Event Narrowcasting Profiling 
The ROI Guy
DECEMBER 23, 2010
With today’s Internet fueled purchase decisions, trust must be gained through your digital profile, versus the traditional method of looking a salesperson in the eyes. Making a personal connection with followers, fans and connections is vital, and content with a personal feel (versus corporate veneer) tends to be the most popular.
Single Grain
DECEMBER 6, 2019
Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn.
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