Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Note: The above article is for informational purposes only.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

The Point

MARCH 17, 2014

The marcom director wants to change the headline so it conforms to the “approved company message” And you need to broadcast by the end of the week. Whomever your victim is, make sure he or she is someone outside the review process, immune from office politics, brand guidelines, magic quadrants, and other internal factors.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100

Webbiquity

OCTOBER 27, 2010

While management needs to communicate objectives, messaging and guidelines for social media use, ultimately employees from different parts of the organization have to realize they are all working toward furthering the success of the company, and coordinate efforts to meet the needs of differing audiences (e.g.,

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Carrie Corbin. thealphafemme. Czarina Walker. CzarinaWalker. angelinaward.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting. Carrie Corbin. thealphafemme. Czarina Walker. CzarinaWalker. angelinaward.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

OCTOBER 28, 2019

Maybe you’ve completely rebranded and want to broadcast your new message — like Old Spice’s Smell Like a Man, Man. When choosing your channel(s), it all boils down to what you’re trying to achieve through your integrated marketing campaign. There are 10 major marketing “channels” that you can use to distribute your campaign content.

Marketing Qualified Leads 99

Marketing Qualified Leads Planning Lead Ranking Multi-Channel 99