Broadcasting Database Marketing Peer-to-peer Twitter 
The Point
JUNE 27, 2012
But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Do you broadcast a monthly newsletter to your database? Answer: you get creative.
Convince & Convert
APRIL 28, 2010
million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 population.
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